October 20, 2009
The Car Fuel Efficiency campaign brings together transport-related organisations from across Europe who are dedicated to building up strong and effective public support in order to influence EU laws that serve to reduce CO2 emissions from new cars.
We are now working on car advertising because we want to ensure that consumers are provided with clear and understandable information on the CO2 emissions and fuel consumption of cars so that they can choose more efficient cars. Our groups are monitoring car advertisements across all printed media and in car showrooms in their member states to ensure that national governments are fully enforcing EU Directive 1999/94/EC on car fuel labelling. We are also compiling public opinion about car adverts which will help us influence the upcoming revision of the CO2 Labelling Directive in 2010.
Campaign members are Friends of the Earth Europe (FoEE), Agir Pour l’Environnement (APE), Amici della Terra Italia, BUND/FoE Germany, Ecologistas en Acción, Terra! and We Are Futureproof.
Road transport currently accounts for almost 25% of greenhouse gas emissions in Europe, with cars making up more than half of that. Under a “business-as-usual” scenario, emissions from global road transport are expected to double by 2050. Current levels are already unsustainable and without a significant shift in this trend, Europe will not be able to reduce its emissions by 40% by 2020. It is therefore necessary to drastically reduce the greenhouse gas emissions from transport.